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Union Station at rush hour scene of latest Closer to Free campaign

On the Tuesday before Thanksgiving — the second busiest travel day of the year — Yale-New Haven Hospital orchestrated a flash mob of dancers and singers who performed live in Union Station for a new Closer to Free ad campaign that supports Smilow Cancer Hospital.

A production company set up five cameras on the floor and two on the balcony overlooking the busy New Haven train station. A choir of 40 students from Norwalk and 25 professional dancers had been practicing Closer to Free for weeks.

Finally, the performers joined YNHH doctors, nurses, staff, and cancer survivors at rush hour as commuters and travelers hurried through the busy transportation hub. At 4:45 p.m., the cameras started to roll.

See the Flash Mob videos >

Onlookers quickly realized they were part of a flash mob. Some started singing, others recorded the performance on cellphones as it unfolded and some tweeted what they were witnessing.

"We've heard that Closer to Free inspires patients who come to Smilow Cancer Hospital for their care," said Thomas Lynch, physician-in-chief, Smilow Cancer Hospital. "This commercial based on the live, spontaneous event at Union Station helps draw attention to our mission of advancing cancer research and enhancing patient care."

The hospital has created 30- and 60-second commercials which debuted during the Super Bowl pre-game and ran during the game. The ads and other companion videos are available on closertofree.com.

"Being part of this filming was an unforgettable experience," said Tara Sanft, MD, medical director, Adult Survivorship, Smilow Cancer Hospital at Yale-New Haven, and assistant professor, Medicine (Medical Oncology), Yale School of Medicine. "It was so moving to hear Closer to Free being sung live in Union Station, watch the dancers perform and to be surrounded by cancer survivors and some of the talented staff who care for them. I am so proud of the work we do for patients at Smilow."

 
Yale-New Haven Hospital news release
ynhhpublicrelations@ynhh.com

Yale-New Haven Hospital is a nationally recognized, 1,541-bed, not-for-profit hospital serving as the primary teaching hospital for the Yale School of Medicine. Yale-New Haven was founded as the fourth voluntary hospital in the U.S. in 1826. Today, the hospital's two New Haven-based inpatient campuses include Yale-New Haven Children's Hospital, Yale-New Haven Psychiatric Hospital and Smilow Cancer Hospital. YNHH has a combined medical staff of about 4,500 university and community physicians practicing in more than 100 specialties. YNHH's York Street campus and associated ambulatory sites are Magnet-designated by the American Nurses Credentialing Center.

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